Meta Ads
Precise campaigns on Facebook and Instagram that reach your ideal customers and convert them into real clients.
Nobody on Facebook is looking for your company. A Meta ad interrupts — it lands between photos of friends and a video someone has not finished watching. So it is not won by whoever raises the bid, but by whoever gives a reason to stop the thumb. Budget buys reach — the cost per conversion is decided by the creative and by what the algorithm knows about your sales.
Where the ad budget burns — and what we do at each stage
A campaign rarely loses in one place. It loses piece by piece: on the audience, on the creative, on what happens after the click, and on measurement. Five stages below, each with something you can actually check.
- 01
Reach
The budget goes to everyone who fits a broadly described audience. The ad is also served to people who bought yesterday and to people who will never buy — and every one of those impressions is paid for.
We narrow the audience to groups built on your own data — customers, site traffic, video views, profile engagement — and exclude those who have just bought or already left their details.
Frequency: how many times the same person sees the same ad set in a week.
- 02
The stop
The ad is served in full and the user scrolls past it before reading the headline. The impression is paid for, the attention is zero.
For one message we produce several creative variants — a different frame, a different first screen, different opening seconds of video. Material is shot vertically for Reels and Stories instead of being cropped from a post.
Cost per click and the share of videos watched past the opening seconds — broken down by creative variant.
- 03
Click-through
The ad promises a specific product and the click leads to the home page. The user searches a second time for what they had already chosen, then leaves.
Every campaign gets a landing page or an instant form that repeats the promise made in the ad. Between the click and the enquiry we keep only the steps that are genuinely needed.
Share of clicks that end in a started form or an add-to-cart — not the number of clicks alone.
- 04
Conversion
Only clicks travel back to the ad system, because only clicks are measured. The algorithm does not know which of them ended in a sale, so it keeps looking for more people who click but do not buy.
We connect the Pixel and the Conversions API to your site and sales system, so purchase and enquiry events return to Meta from the server as well, not only from the browser.
Cost per conversion instead of cost per click, and how the conversions reported to Meta match the orders in your own system.
- 05
Scale
The budget rises evenly across all ad sets, including the ones that do not deliver. Or it changes daily, so the campaign never leaves the learning phase.
We move budget to the ad sets with the cheapest conversion and wind the rest down. Changes are made at a pace that lets the campaign settle in between them.
Cost per conversion week over week, and revenue attributed to the campaign against the budget spent.
What exactly we launch
Six campaign types we run most often. Pick one to see when it makes sense and what we set up inside it.
Catalogue sales
The ad shows a specific product from your store rather than a banner about a sale. The catalogue is tied to stock levels, so whatever is unavailable drops out of the ads.
When you run an online store with a product feed and repeat orders.
- Product catalogue tied to the store feed
- Dynamic remarketing for abandoned carts
- Purchase events via Pixel and Conversions API
Lead campaign
Instead of sending traffic to a site, it collects contact details in a form that opens inside Facebook or Instagram — the user never leaves the app.
When the sale is closed by a conversation rather than a cart: services, quotes, demos, sign-ups.
- Instant form with qualifying questions
- Submissions passed to your inbox or CRM
- Exclusion of people who already left their details
Remarketing
It returns to people who visited the site, watched a video or started an order and did not finish it. It speaks to them with something other than the ad they have already seen.
When traffic already reaches the site — from search or from first campaigns — but ends without an enquiry.
- Audiences from site traffic and profile engagement
- A separate creative for the abandoned cart
- A frequency cap so the same people are not worn out
Local campaign
It limits impressions to the area around your address and talks about why someone should come to that address.
When the customer has to physically reach the venue: restaurants, beauty, workshops, salons, clinics.
- Reach set by a radius around the location
- Creatives with the address, opening hours and directions
- Separate ad sets for weekdays and the weekend
Launch and awareness
It builds demand where nobody is searching for your name yet — a new brand, a new product, a new location.
When nobody types your name into a search engine yet, so there is nothing for Google Ads to capture.
- A sequence: video first, then the offer for those who watched it
- Lookalike audiences built on your own customers
- Reach and frequency under control instead of click counting
Conversations in messages
It leads to a conversation in Messenger, Instagram or WhatsApp instead of a form. The customer asks the first question where they already are.
When the offer needs to be pinned down: size, date, availability, an individual quote.
- Prepared opening questions in the chat window
- An automatic first reply before a person takes over
- Started conversations counted as a conversion
Facebook and Instagram in Poland in numbers
Ad reach as reported by Meta's advertising tools. Source: DataReportal, “Digital 2026: Poland” (data from late 2025).
Platforms
We'll reach your customers where they spend time
18.7M reachable with ads in Poland
The world's largest social platform
- Precise targeting
- Diverse formats
- Massive reach
12.4M reachable with ads in Poland
Visual platform perfect for brands
- Young audience
- High engagement
- Stories and Reels
Ad Formats
Various formats for different marketing objectives
Image Ads
Single photos with compelling copy
Product promotion, brand awareness
Video Ads
Dynamic videos that capture attention
Storytelling, service showcase, reach
Carousel
Up to 10 images or videos in one ad
Product catalogues, portfolio showcase
Stories
Full-screen ads in Stories
Young audience, quick actions
Targeting Options
Most accurate targeting in the advertising industry
Demographics
- Age
- Gender
- Location
- Language
- Relationship status
- Education
Interests
- Hobbies
- Brands
- Activities
- Product categories
- Events
- Pages
Behaviours
- Online shopping
- Travel
- Devices
- Digital activity
- Anniversaries
- Life events
Custom Audiences
- Customer database
- Site visitors
- App users
- Lookalike
- Engaged users
- Video viewers
Why Meta Ads?
Key benefits of advertising on Facebook and Instagram
Massive Reach
Facebook ads reach 18.7 million people in Poland and Instagram ads 12.4 million (DataReportal, late 2025).
Precise Targeting
The most accurate targeting options in the advertising industry — we reach your ideal customers.
High Engagement
Social media users are more likely to interact with ads.
Measurable Results
Detailed analytics allow for precise campaign optimisation.
Creative Formats
Various ad formats allow for creative presentation of your offer.
Relationship Building
Social media allow you to build long-lasting relationships with clients.
Why Meta Ads is a Good Investment?
- 01
Low Entry Cost
You can start with a budget of just 50 PLN per day
- 02
Fast Results
First results visible within 24-48 hours
- 03
Scalable Campaigns
Easily increase budget when campaigns generate profits
What We Measure in Every Campaign
Pricing
1,500PLN/mo
Management fee (excl. ad spend)
- Campaign strategy
- Creative production
- Precise targeting
- Continuous optimization
- Monthly reports
- Dedicated account manager
FAQ — Meta Ads
Frequently asked questions about Facebook and Instagram advertising
How much does advertising on Facebook and Instagram cost?
The cost is the ad budget paid directly to Meta plus our management fee — from PLN 1,500 per month. Campaigns can reasonably start from PLN 50–100 per day, and we scale the budget only once results are stable. Before launch, we prepare a free quote tailored to your campaign goal.
Will Facebook advertising work in my industry?
Meta Ads performs well in both e-commerce and services — from restaurants and beauty to real estate developers and B2B companies. The key is choosing the right campaign objective and audience: product catalog sales for stores, lead campaigns with instant forms for services. In a free consultation we'll advise whether and how Meta Ads can work for you.
How is Meta Ads different from Google Ads?
Google Ads reaches people already searching for a specific product or service. Meta Ads builds demand — it shows your offer to people who aren't searching yet but match your customer profile. Facebook and Instagram excel at brand awareness and impulse sales, and combined with Google Ads they form a complete sales funnel.
What are the Meta Pixel and Conversions API — and why do I need them?
They connect your website to Meta's ad system, registering purchases, inquiries and other user actions. They let the algorithm learn who actually converts and target audiences more accurately, while we can run remarketing and measure the return on every zloty spent. We set them up as standard at the start of every engagement.
Do you create the ad graphics and videos?
Yes — we produce ad creatives in-house: graphics, product carousels, animations and videos tailored to Facebook and Instagram formats (feed, Stories, Reels). We continuously A/B test different creative variants and direct the budget to the ones delivering the cheapest conversions.
How quickly will the campaign deliver results?
The first data arrives within days, but every new campaign goes through a 1–2 week learning phase in which the algorithm optimizes audience targeting. Stable, scalable results usually take 4–6 weeks. Every month you receive a report with customer acquisition cost, revenue and recommendations for the next period.
Working Hours
- Monday - Friday
- 9:00 – 18:00
- Saturday
- 10:00 – 14:00
- Sunday
- Closed
Start Meta Ads Campaign
Contact us and receive a free analysis of your brand's potential in social media. We'll help you reach your ideal customers on Facebook and Instagram.