Google Ads
We create and optimize Google Ads campaigns that bring real results. We reach clients exactly when they're looking for your products or services.
Google Ads does not buy attention — it buys the moment someone types what they need. You pay per click and settle up in enquiries, so the result is decided by everything the ad never shows: negative keywords, match types and the page that click leads to. A campaign without negatives is not cheaper — it is more expensive somewhere nobody looks. That is why the first question is not how many clicks, but what should happen after the click.
What happens between the query and the enquiry
A search campaign is five moments where the budget is either spent well or spent for no reason. Each of them below: what happens, what we do at that point, and what we check in the account afterwards.
- 01
The query
Someone types a phrase into Google. One wants to buy today, another is comparing prices, a third is looking for a job or a repair guide. Until the campaign separates intent, they all hit the same ad and they all cost the same.
We split keywords by intent: the ones people buy after, apart from the ones people only read after. From the search terms report we keep a running negative list, so words like “free”, “jobs” or “DIY” stop drawing on the budget.
The share of spend going to commercial keywords, and the number of new negatives added in a given month.
- 02
The auction
Every impression is auctioned, and it is not simply won by whoever bids more. Google also scores how relevant the ad and its landing page are. A poor match means you pay more than a competitor for the same position.
We match the bidding strategy to the goal the campaign is judged on, and we keep the keyword, the headline and the landing page talking about one thing. That is the only route to a cheaper click that does not mean bidding less.
Keyword quality score, and impression share lost — separately to budget and to rank. The first says the money ran out, the second says the relevance did.
- 03
The ad
The results page stacks several near-identical listings next to each other. If yours says nothing the others do not, the choice is arbitrary — and the click costs the same as a considered one.
We write headlines around what actually separates the offer: coverage, lead time, scope of work. We add assets — location, phone, sitelinks — because they take up more room in the results than the ad text alone.
Click-through rate and cost per click, compared between variants inside the same ad group rather than against industry averages.
- 04
The landing page
The click is paid for before the page loads. If it lands on the homepage, the visitor has to find the advertised service themselves — and some of them simply go back to the search results.
We point every ad group at a page about that one service, with one action to take. If no such page exists, we say so before the campaign goes live, not after the first month of spend.
Conversion rate and the share of sessions that end without any interaction, read per ad group — the account average hides the differences between them.
- 05
The enquiry
An account without measurement settles up in clicks. A click can be cheap or expensive, but it does not tell you whether the phone rang, or whether the caller was someone you can sell to.
We set up tracking for calls, forms and transactions, and feed the recorded enquiries back into the account as the bidding target. From then on the system looks for enquiries, not for traffic.
Cost per enquiry and the number of enquiries broken down by campaign and keyword — those two numbers decide what we switch off next month.
Types of Google Ads
Four formats bought in one panel that do entirely different jobs. Pick one to see when it appears and what running it covers.
Search Ads
Text ads displayed in Google search results
When someone searches “dentist in Radomsko”
- Keywords split by buying and reading intent
- Negative keyword list maintained every month
- Each ad group pointed at the page for its service
Why Google Ads?
Key benefits of advertising campaigns on Google
Precise Targeting
We reach exactly the people searching for your services or products.
Instant Results
Unlike SEO, Google Ads delivers results from day one.
Budget Control
You pay only for clicks. Full control over ad spend.
Measurable Results
Exact data on conversions, ROI and the effectiveness of every campaign.
Local Targeting
We reach clients in a specific city, region or radius.
AI Optimization
Google uses artificial intelligence to optimize campaigns.
How We Work
A proven Google Ads optimisation process
- 01
Keyword Analysis
We research what your potential clients are searching for
- 02
Campaign Strategy
We plan account structure and ad groups
- 03
Ad Creation
We write compelling copy and create visuals
- 04
Targeting Setup
We configure precise audience parameters
- 05
Monitoring & Optimization
We continuously improve campaign performance
Why Choose Our Services?
Certified Specialists
Our team holds Google Ads certifications
Transparent Reporting
Regular reports on campaign results
Continuous Optimisation
We constantly improve the results of your campaigns
Average Results for Our Clients
Pricing
1,500PLN/mo
Management fee (excl. ad spend)
- Full campaign setup
- Keyword research
- Ad creation
- Ongoing optimization
- Monthly reports
- Dedicated account manager
FAQ — Google Ads
Frequently asked questions about Google advertising campaigns
How much does Google Ads campaign management cost?
There are two components: the ad budget you pay directly to Google, and our management fee — from PLN 1,500 per month. The right budget depends on your industry and competition; for local service businesses a sensible starting point is usually PLN 1,000–3,000 per month. Before we start, you receive a free quote with a performance forecast.
How quickly will I see results from Google ads?
The first clicks and inquiries usually appear within days of launch. A campaign reaches full effectiveness after 4–8 weeks, once the system has gathered conversion data and we have optimized bids, keywords and ad copy based on real results.
How is Google Ads different from SEO?
Google Ads delivers instant paid traffic — ads show immediately but stop when the budget stops. SEO builds organic traffic long-term and gradually lowers your customer acquisition cost. The best results come from combining both: Ads for immediate sales-intent keywords, SEO as an investment in stable visibility.
Can a small local business advertise effectively on Google?
Yes — Google Ads lets us target a specific city or a radius around your location, so the budget isn't wasted on audiences outside your reach. We run local campaigns for businesses from Radomsko, Bełchatów, Piotrków Trybunalski and the surrounding area, combined with Google Business Profile optimization.
Do the ad account and data belong to me?
Yes. We run campaigns on a Google Ads account that you own — you have permanent access, and the ad budget is billed directly by Google. If we ever part ways, the entire account, campaign history and data stay with you.
How will I know the campaign is actually working?
From day one we set up full conversion tracking: phone calls, form submissions and transactions. Every month you receive a clear report with cost per click, cost per lead, number of inquiries and return on investment (ROI) — decisions are made on data, not impressions.
Start Google Ads Campaign
Contact us and receive a free analysis of your Google Ads potential. We'll help you achieve your business goals through effective ads.